---
title: "The Value Equation"
description: "Four drivers that decide perceived value."
canonical: https://tomsharman.com/bookshelf/100m-offers/the-value-equation/
updated: 2026-11-03
---

# The Value Equation

> Four drivers that decide perceived value.

Alex Hormozi's framework, from $100M Offers, pp. 76 to 128.

Framework 4 of 7 from [$100M Offers](https://tomsharman.com/bookshelf/100m-offers/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **Dream outcome.** Increase.
2. **Perceived likelihood of achievement.** Increase.
3. **Time delay.** Decrease.
4. **Effort and sacrifice.** Decrease.

## Where it comes from

From chapter: Section III: Value - Create Your Offer, pp. 76–128

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/the-value-equation.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/the-value-equation-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/the-value-equation.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/the-value-equation-dark.png