---
title: "M-A-G-I-C naming formula"
description: "Magnet, Avatar, Goal, Interval, Container."
canonical: https://tomsharman.com/bookshelf/100m-offers/m-a-g-i-c-naming-formula/
updated: 2026-11-03
---

# M-A-G-I-C naming formula

> Magnet, Avatar, Goal, Interval, Container.

Alex Hormozi's framework, from $100M Offers, pp. 129 to 197.

Framework 7 of 7 from [$100M Offers](https://tomsharman.com/bookshelf/100m-offers/index.md) by Alex Hormozi. Category: Life and thinking.

## The steps

1. **Magnet.** Reason why.
2. **Avatar.** Who it is for.
3. **Goal.** Dream outcome.
4. **Interval.** Time frame.
5. **Container.** Challenge, blueprint, bootcamp and similar words.

## Where it comes from

From chapter: Section IV: Enhancing Your Offer, pp. 129–197

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/m-a-g-i-c-naming-formula.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/m-a-g-i-c-naming-formula-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/m-a-g-i-c-naming-formula.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/m-a-g-i-c-naming-formula-dark.png