---
title: "Four indicators of a good market"
description: "Massive pain, purchasing power, easy to target, growing."
canonical: https://tomsharman.com/bookshelf/100m-offers/four-indicators-of-a-good-market/
updated: 2026-11-03
---

# Four indicators of a good market

> Massive pain, purchasing power, easy to target, growing.

Alex Hormozi's framework, from $100M Offers, pp. 36 to 75.

Framework 3 of 7 from [$100M Offers](https://tomsharman.com/bookshelf/100m-offers/index.md) by Alex Hormozi. Category: Leadership.

## The steps

1. **Massive pain.** Buyers desperately need it.
2. **Purchasing power.** They can pay.
3. **Easy to target.** They can be found.
4. **Growing.** The market is a tailwind.

## Where it comes from

From chapter: Section II: Pricing, pp. 36–75

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/four-indicators-of-a-good-market.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/four-indicators-of-a-good-market-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/four-indicators-of-a-good-market.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/four-indicators-of-a-good-market-dark.png