---
title: "Three stages of a money model"
description: "Each stage pays for the next."
canonical: https://tomsharman.com/bookshelf/100m-money-models/three-stages-of-a-money-model/
updated: 2026-11-03
---

# Three stages of a money model

> Each stage pays for the next.

Alex Hormozi's framework, from $100M Money Models, pp. 170 to 188.

Framework 17 of 17 from [$100M Money Models](https://tomsharman.com/bookshelf/100m-money-models/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **Stage I: Get Cash.** Attraction offers get more customers for less.
2. **Stage II: Get More Cash.** Upsell and downsell offers make more money faster.
3. **Stage III: Get The Most Cash.** Continuity offers maximise total spend.

## Where it comes from

From chapter: Section VI: Make Your Money Model, pp. 170–188

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/three-stages-of-a-money-model.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/three-stages-of-a-money-model-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/three-stages-of-a-money-model.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/three-stages-of-a-money-model-dark.png