---
title: "Rollover Upsell"
description: "Credit past purchases toward a bigger next offer."
canonical: https://tomsharman.com/bookshelf/100m-money-models/rollover-upsell/
updated: 2026-11-03
---

# Rollover Upsell

> Credit past purchases toward a bigger next offer.

Alex Hormozi's framework, from $100M Money Models, pp. 76 to 110.

Framework 8 of 17 from [$100M Money Models](https://tomsharman.com/bookshelf/100m-money-models/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **Who.** Old customers, upset customers, other people’s upset customers, or current customers.
2. **What.** More of what they got, something better, or something different, priced at least 4 times the credit.
3. **How.** Apply credit in full or in part, up front or spread over time, as a one time offer.

## Where it comes from

From chapter: Section III: Upsell Offers, pp. 76–110

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/rollover-upsell.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/rollover-upsell-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/rollover-upsell.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/rollover-upsell-dark.png