---
title: "Menu Upsell"
description: "Guide the customer through a menu so buying feels like following a prescription."
canonical: https://tomsharman.com/bookshelf/100m-money-models/menu-upsell/
updated: 2026-11-03
---

# Menu Upsell

> Guide the customer through a menu so buying feels like following a prescription.

Alex Hormozi's framework, from $100M Money Models, pp. 76 to 110.

Framework 7 of 17 from [$100M Money Models](https://tomsharman.com/bookshelf/100m-money-models/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **Unsell.** Tell them what they do not need.
2. **Prescribe.** Tell them what they do need and how to use it.
3. **A/B choice.** Ask which of two similar options they prefer.
4. **Card on file.** Ask if they want to use the card on file.

## Where it comes from

From chapter: Section III: Upsell Offers, pp. 76–110

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/menu-upsell.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/menu-upsell-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/menu-upsell.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/menu-upsell-dark.png