---
title: "Giveaway Offer"
description: "Collect qualified leads for your most expensive product and sell a discount to all who did not win."
canonical: https://tomsharman.com/bookshelf/100m-money-models/giveaway-offer/
updated: 2026-11-03
---

# Giveaway Offer

> Collect qualified leads for your most expensive product and sell a discount to all who did not win.

Alex Hormozi's framework, from $100M Money Models, pp. 30 to 75.

Framework 3 of 17 from [$100M Money Models](https://tomsharman.com/bookshelf/100m-money-models/index.md) by Alex Hormozi. Category: Lead generation.

## The steps

1. **Pick a Grand Prize.** Make it the thing you want everyone to buy and give it a stated value.
2. **Pick the promotional offer.** A discount, bonus or scholarship on the core offer.
3. **Ask for contact information.** Add eligibility questions and qualifying actions.
4. **Set a deadline.** Use three to seven days from the start of promotion.
5. **Announce the winner.** Publicly name the grand prize winner.
6. **Contact everyone else.** Book a call and sell the promotional offer with a seven day claim window.

## Where it comes from

From chapter: Section II: Attraction Offers, pp. 30–75

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/giveaway-offer.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/giveaway-offer-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/giveaway-offer.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/giveaway-offer-dark.png