---
title: "Classic Upsell"
description: "Sell the solution to the problem the first purchase creates."
canonical: https://tomsharman.com/bookshelf/100m-money-models/classic-upsell/
updated: 2026-11-03
---

# Classic Upsell

> Sell the solution to the problem the first purchase creates.

Alex Hormozi's framework, from $100M Money Models, pp. 76 to 110.

Framework 9 of 17 from [$100M Money Models](https://tomsharman.com/bookshelf/100m-money-models/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **Make the first sale.** The core offer solves one problem.
2. **Spot the new problem.** The sale reveals the next need.
3. **Offer the fix at once.** Present it as You can’t have X without Y.

## Where it comes from

From chapter: Section III: Upsell Offers, pp. 76–110

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/classic-upsell.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/classic-upsell-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/classic-upsell.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-money-models/classic-upsell-dark.png