---
title: "Ultimate Offer Stacking Process"
description: "Weave one of each offer type into a customer journey."
canonical: https://tomsharman.com/bookshelf/100m-lost-chapters/ultimate-offer-stacking-process/
updated: 2026-11-03
---

# Ultimate Offer Stacking Process

> Weave one of each offer type into a customer journey.

Alex Hormozi's framework, from $100M Lost Chapters, pp. 72 to 132.

Framework 7 of 14 from [$100M Lost Chapters](https://tomsharman.com/bookshelf/100m-lost-chapters/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **Attract.** Open with a free or discount hook.
2. **Up front cash.** Sell the high-ticket offer, then downsell in steps to keep every dollar.
3. **Upsell or downsell.** Offer products or services that solve the next need.
4. **Continuity.** Convert to ongoing payments, then repeat with a second continuity and prepay offer.

## Where it comes from

From chapter: Section C: Advanced Offer Stacking, pp. 72–132

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-lost-chapters/ultimate-offer-stacking-process.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-lost-chapters/ultimate-offer-stacking-process-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-lost-chapters/ultimate-offer-stacking-process.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-lost-chapters/ultimate-offer-stacking-process-dark.png