---
title: "The five lead stages"
description: "Treat hiring and selling as the same funnel."
canonical: https://tomsharman.com/bookshelf/100m-lost-chapters/the-five-lead-stages/
updated: 2026-11-03
---

# The five lead stages

> Treat hiring and selling as the same funnel.

Alex Hormozi's framework, from $100M Lost Chapters, pp. 133 to 159.

Framework 13 of 14 from [$100M Lost Chapters](https://tomsharman.com/bookshelf/100m-lost-chapters/index.md) by Alex Hormozi. Category: Lead generation.

## The steps

1. **Uncontacted.** Advertise to them.
2. **Contacted.** Incentivise them to engage with your offer.
3. **Engaged.** Qualify them on problem and money.
4. **Qualified.** Make an offer.
5. **Sold.** They give you money in exchange.

## Where it comes from

From chapter: Section D: Expanded Employees Chapter, pp. 133–159

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-lost-chapters/the-five-lead-stages.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-lost-chapters/the-five-lead-stages-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-lost-chapters/the-five-lead-stages.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-lost-chapters/the-five-lead-stages-dark.png