---
title: "Levels of CFA"
description: "Where a business stands on funding its own growth."
canonical: https://tomsharman.com/bookshelf/100m-lost-chapters/levels-of-cfa/
updated: 2026-11-03
---

# Levels of CFA

> Where a business stands on funding its own growth.

Alex Hormozi's framework, from $100M Lost Chapters, pp. 46 to 71.

Framework 6 of 14 from [$100M Lost Chapters](https://tomsharman.com/bookshelf/100m-lost-chapters/index.md) by Alex Hormozi. Category: Money and finance.

## The steps

1. **Level 1.** 30 day gross profit is below CAC, so you fund the gap with savings or credit.
2. **Level 2.** 30 day gross profit equals CAC, so a credit card works as free money.
3. **Level 3.** 30 day gross profit is more than double CAC, so customers finance growth.

## Where it comes from

From chapter: Section B: The Expensive Customer Problem, pp. 46–71

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-lost-chapters/levels-of-cfa.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-lost-chapters/levels-of-cfa-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-lost-chapters/levels-of-cfa.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-lost-chapters/levels-of-cfa-dark.png