---
title: "Creating a one-time fee"
description: "Add a made-up fee that raises commitment and offsets acquisition cost."
canonical: https://tomsharman.com/bookshelf/100m-lost-chapters/creating-a-one-time-fee/
updated: 2026-11-03
---

# Creating a one-time fee

> Add a made-up fee that raises commitment and offsets acquisition cost.

Alex Hormozi's framework, from $100M Lost Chapters, pp. 72 to 132.

Framework 10 of 14 from [$100M Lost Chapters](https://tomsharman.com/bookshelf/100m-lost-chapters/index.md) by Alex Hormozi. Category: Exits.

## The steps

1. **Pick your fee name.** Name the fee for what the work is.
2. **Pick your fee price.** Set a figure high enough to raise the barrier to leave.
3. **Pick your reason why.** Give a clear reason for the fee.
4. **Charge, discount or waive.** Use the fee as a tool for the salesperson to sweeten or hold the deal.

## Where it comes from

From chapter: Section C: Advanced Offer Stacking, pp. 72–132

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-lost-chapters/creating-a-one-time-fee.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-lost-chapters/creating-a-one-time-fee-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-lost-chapters/creating-a-one-time-fee.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-lost-chapters/creating-a-one-time-fee-dark.png