---
title: "Width then depth"
description: "Scaling by getting on every platform first."
canonical: https://tomsharman.com/bookshelf/100m-leads/width-then-depth/
updated: 2026-11-03
---

# Width then depth

> Scaling by getting on every platform first.

Alex Hormozi's framework, from $100M Leads, pp. 132 to 153.

Framework 16 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Content and packaging.

## The steps

1. **Post on a relevant platform.** Start with one.
2. **Post regularly.** Make it a habit.
3. **Move onto the next platform.** While maintaining the previous.
4. **Continue.** Until you are on all relevant platforms.
5. **Maximise everything at once.** Repurpose content across platforms.

## Where it comes from

From chapter: #2 Post Free Content Part II, pp. 132–153

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/width-then-depth.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/width-then-depth-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/width-then-depth.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/width-then-depth-dark.png