---
title: "Whisper, tease, shout"
description: "A launch sequence that builds curiosity then urgency."
canonical: https://tomsharman.com/bookshelf/100m-leads/whisper-tease-shout/
updated: 2026-11-03
---

# Whisper, tease, shout

> A launch sequence that builds curiosity then urgency.

Alex Hormozi's framework, from $100M Leads, pp. 322 to 355.

Framework 39 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **Whisper.** Short hints and behind the scenes to build curiosity, every four to six weeks, then every two to three weeks.
2. **Tease.** Reveal the product, publish the date and show the elements of value, weekly then twice weekly.
3. **Shout.** Specific calls to action with bonuses, scarcity, urgency and guarantees, at least twice a day from three days out.

## Where it comes from

From chapter: #4 Affiliates and Partners, pp. 322–355

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/whisper-tease-shout.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/whisper-tease-shout-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/whisper-tease-shout.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/whisper-tease-shout-dark.png