---
title: "Weekly testing schedule"
description: "How Hormozi runs tests in every company."
canonical: https://tomsharman.com/bookshelf/100m-leads/weekly-testing-schedule/
updated: 2026-11-03
---

# Weekly testing schedule

> How Hormozi runs tests in every company.

Alex Hormozi's framework, from $100M Leads, pp. 235 to 259.

Framework 29 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Content and packaging.

## The steps

1. **Monday: review.** Look at results and pick the winner for each platform test.
2. **Log it.** Write the result in a log of all tests.
3. **Set the next test.** Try to beat the best version; after four tries move to the next constraint.

## Where it comes from

From chapter: Core Four On Steroids: More Better New, pp. 235–259

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/weekly-testing-schedule.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/weekly-testing-schedule-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/weekly-testing-schedule.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/weekly-testing-schedule-dark.png