--- title: "Warm reach outs in 10 steps" description: "A method to get your first five clients from people who already know you." canonical: https://tomsharman.com/bookshelf/100m-leads/warm-reach-outs-in-10-steps/ updated: 2026-11-03 --- # Warm reach outs in 10 steps > A method to get your first five clients from people who already know you. Alex Hormozi's framework, from $100M Leads, pp. 79 to 108. Framework 6 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Offers and pricing. ## The steps 1. **Get your list.** Pull contacts from your phone, email accounts and social platforms. 2. **Pick a platform.** Start with the one where you have the most contacts. 3. **Personalize your message.** Use something you know about the contact as the reason to reach out. 4. **Reach out.** 100 people a day, up to three times each. 5. **Warm them up.** Reply with A-C-A to build rapport and steer to your offer. 6. **Invite their friends.** Make an offer built on the value equation, asking who they know. 7. **Make them the easiest offer in the world.** Make it free for the first five. 8. **Start at the top.** Move to the platform with the next most contacts. 9. **Start charging.** Step the price up as people refer others. 10. **Keep your list warm.** Give value regularly, then probe with the nine-word email. ## Where it comes from From chapter: #1 Warm Outreach, pp. 79–108 ## The animation 24 seconds, 4:5, no sound. - MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/warm-reach-outs-in-10-steps.mp4 - MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/warm-reach-outs-in-10-steps-dark.mp4 - Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/warm-reach-outs-in-10-steps.png - Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/warm-reach-outs-in-10-steps-dark.png