---
title: "Volume levers"
description: "Three ways to get more chances to tell strangers about your offer."
canonical: https://tomsharman.com/bookshelf/100m-leads/volume-levers/
updated: 2026-11-03
---

# Volume levers

> Three ways to get more chances to tell strangers about your offer.

Alex Hormozi's framework, from $100M Leads, pp. 158 to 190.

Framework 20 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **Automated delivery.** Record the message once and send it to everyone.
2. **Automated distribution.** Use dialers and blasts for emails, texts and voicemails.
3. **Follow up.** More times and more ways, then start over in three to six months.

## Where it comes from

From chapter: #3 Cold Outreach, pp. 158–190

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/volume-levers.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/volume-levers-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/volume-levers.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/volume-levers-dark.png