---
title: "Three-tier affiliate payout"
description: "Pay increasing shares of the maximum allowable CAC as affiliates prove themselves."
canonical: https://tomsharman.com/bookshelf/100m-leads/three-tier-affiliate-payout/
updated: 2026-11-03
---

# Three-tier affiliate payout

> Pay increasing shares of the maximum allowable CAC as affiliates prove themselves.

Alex Hormozi's framework, from $100M Leads, pp. 322 to 355.

Framework 41 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Life and thinking.

## The steps

1. **Tier 1: 25% of CAC.** Anyone who agrees to the initial terms.
2. **Tier 2: 50% of CAC.** Once they activate.
3. **Tier 3: 100% of CAC.** Once they sustain a level of performance.

## Where it comes from

From chapter: #4 Affiliates and Partners, pp. 322–355

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/three-tier-affiliate-payout.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/three-tier-affiliate-payout-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/three-tier-affiliate-payout.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/three-tier-affiliate-payout-dark.png