---
title: "Three reasons to act now"
description: "The reasons that make a call to action work."
canonical: https://tomsharman.com/bookshelf/100m-leads/three-reasons-to-act-now/
updated: 2026-11-03
---

# Three reasons to act now

> The reasons that make a call to action work.

Alex Hormozi's framework, from $100M Leads, pp. 44 to 78.

Framework 5 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **Scarcity.** Limited supply; use real limits such as capacity, so it is ethical.
2. **Urgency.** A short window, with bonuses or discounts that go away.
3. **Fraternity party planner.** Make up any reason, because any reason beats none.

## Where it comes from

From chapter: Engage Your Leads: Offers and Lead Magnets, pp. 44–78

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/three-reasons-to-act-now.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/three-reasons-to-act-now-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/three-reasons-to-act-now.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/three-reasons-to-act-now-dark.png