---
title: "Three problems strangers create"
description: "The order in which to solve cold outreach."
canonical: https://tomsharman.com/bookshelf/100m-leads/three-problems-strangers-create/
updated: 2026-11-03
---

# Three problems strangers create

> The order in which to solve cold outreach.

Alex Hormozi's framework, from $100M Leads, pp. 158 to 190.

Framework 18 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Lead generation.

## The steps

1. **Get a way to contact them.** Build a targeted list using software, brokers and elbow grease.
2. **Figure out what to say.** Personalise, then give big fast value.
3. **Contact them until they are ready and able to listen.** Automate delivery and distribution and follow up more times in more ways.

## Where it comes from

From chapter: #3 Cold Outreach, pp. 158–190

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/three-problems-strangers-create.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/three-problems-strangers-create-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/three-problems-strangers-create.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/three-problems-strangers-create-dark.png