---
title: "Three integration strategies"
description: "Ways to make affiliates a long term source of leads."
canonical: https://tomsharman.com/bookshelf/100m-leads/three-integration-strategies/
updated: 2026-11-03
---

# Three integration strategies

> Ways to make affiliates a long term source of leads.

Alex Hormozi's framework, from $100M Leads, pp. 322 to 355.

Framework 40 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Lead generation.

## The steps

1. **Affiliates give your lead magnet away.** It makes their offer more valuable and you upsell the leads.
2. **Affiliates sell your lead magnet.** They keep the cash and you upsell your core offer.
3. **Affiliates sell your core offer.** They get a higher share of lifetime gross profit and you only deliver.

## Where it comes from

From chapter: #4 Affiliates and Partners, pp. 322–355

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/three-integration-strategies.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/three-integration-strategies-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/three-integration-strategies.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/three-integration-strategies-dark.png