---
title: "The Many Sided Die"
description: "A fable about persistence in learning to advertise."
canonical: https://tomsharman.com/bookshelf/100m-leads/the-many-sided-die/
updated: 2026-11-03
---

# The Many Sided Die

> A fable about persistence in learning to advertise.

Alex Hormozi's framework, from $100M Leads, pp. 382 to 391.

Framework 46 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Life and thinking.

## The steps

1. **Roll.** Keep rolling red or green.
2. **Reds turn into greens.** Each green turns another red side green.
3. **Do not quit.** Quitting is the only way to lose.

## Where it comes from

From chapter: A Decade in a Page, pp. 382–391

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/the-many-sided-die.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/the-many-sided-die-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/the-many-sided-die.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/the-many-sided-die-dark.png