---
title: "The core four"
description: "The only four ways one person can let people know about their stuff, from combining warm or cold audiences with one-to-one or one-to-many."
canonical: https://tomsharman.com/bookshelf/100m-leads/the-core-four/
updated: 2026-11-03
---

# The core four

> The only four ways one person can let people know about their stuff, from combining warm or cold audiences with one-to-one or one-to-many.

Alex Hormozi's framework, from $100M Leads, pp. 44 to 78.

Framework 3 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Paid ads.

## The steps

1. **Warm outreach.** One-to-one to people who know you.
2. **Posting content.** One-to-many to people who know you.
3. **Cold outreach.** One-to-one to strangers.
4. **Paid ads.** One-to-many to strangers.

## Where it comes from

From chapter: Engage Your Leads: Offers and Lead Magnets, pp. 44–78

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/the-core-four.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/the-core-four-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/the-core-four.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/the-core-four-dark.png