---
title: "Six ways to get referrals by giving more value"
description: "Build goodwill by mapping the parts of an ad to the customer experience."
canonical: https://tomsharman.com/bookshelf/100m-leads/six-ways-to-get-referrals-by-giving-more-value/
updated: 2026-11-03
---

# Six ways to get referrals by giving more value

> Build goodwill by mapping the parts of an ad to the customer experience.

Alex Hormozi's framework, from $100M Leads, pp. 260 to 289.

Framework 30 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Lead generation.

## The steps

1. **Call outs: sell better customers.** Find what your best customers share and sell only to that profile.
2. **Dream outcome: set better expectations.** Lower promises to give room to overdeliver.
3. **Likelihood: get more people better results.** Find what the best did and make everyone do it.
4. **Time delay: make faster wins.** Deliver in small increments and update often.
5. **Effort and sacrifice: keep making it better.** Fix the most common problem every month.
6. **Call to action: tell them what to buy next.** Keep selling after the first purchase.

## Where it comes from

From chapter: #1 Customer Referrals - Word of Mouth, pp. 260–289

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/six-ways-to-get-referrals-by-giving-more-value.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/six-ways-to-get-referrals-by-giving-more-value-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/six-ways-to-get-referrals-by-giving-more-value.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/six-ways-to-get-referrals-by-giving-more-value-dark.png