---
title: "Seven ways to ask for referrals"
description: "Combinations of incentive, form and timing that worked best for Hormozi."
canonical: https://tomsharman.com/bookshelf/100m-leads/seven-ways-to-ask-for-referrals/
updated: 2026-11-03
---

# Seven ways to ask for referrals

> Combinations of incentive, form and timing that worked best for Hormozi.

Alex Hormozi's framework, from $100M Leads, pp. 260 to 289.

Framework 31 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Lead generation.

## The steps

1. **One-sided referral benefit.** Pay your CAC to the referrer or the friend, with a three-way introduction.
2. **Two-sided referral benefits.** Split CAC between both parties.
3. **Ask right when they buy.** On the contract or checkout page.
4. **Referrals as a negotiation chip.** A discount in exchange for introductions.
5. **Referral events.** One to four weeks with points, credits or bragging rights.
6. **Ongoing referral programs.** Talk about doing it with others all the time.
7. **Unlockable referral bonuses.** Bonuses for referring and leaving a testimonial.

## Where it comes from

From chapter: #1 Customer Referrals - Word of Mouth, pp. 260–289

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/seven-ways-to-ask-for-referrals.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/seven-ways-to-ask-for-referrals-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/seven-ways-to-ask-for-referrals.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/seven-ways-to-ask-for-referrals-dark.png