--- title: "Seven steps to creating an effective lead magnet" description: "A method for making a free or low-cost offer that gets strangers to engage." canonical: https://tomsharman.com/bookshelf/100m-leads/seven-steps-to-creating-an-effective-lead-magnet/ updated: 2026-11-03 --- # Seven steps to creating an effective lead magnet > A method for making a free or low-cost offer that gets strangers to engage. Alex Hormozi's framework, from $100M Leads, pp. 44 to 78. Framework 2 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Lead generation. ## The steps 1. **Figure out the problem and who has it.** Pick a narrow, meaningful problem whose solution reveals the next problem your core offer solves. 2. **Figure out how to solve it.** Choose between revealing a problem, a sample or trial, or one step of a multi-step process. 3. **Figure out how to deliver it.** Choose software, information, services or physical products. 4. **Test what to name it.** Test the headline, then the images, then the subheadline. 5. **Make it easy to consume.** Offer it in every format and at every time and channel you can. 6. **Make it darn good.** Give away the secrets and sell the implementation. 7. **Make it easy for them to tell you they want more.** Give a clear call to action plus reasons to act now. ## Where it comes from From chapter: Engage Your Leads: Offers and Lead Magnets, pp. 44–78 ## The animation 24 seconds, 4:5, no sound. - MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/seven-steps-to-creating-an-effective-lead-magnet.mp4 - MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/seven-steps-to-creating-an-effective-lead-magnet-dark.mp4 - Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/seven-steps-to-creating-an-effective-lead-magnet.png - Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/seven-steps-to-creating-an-effective-lead-magnet-dark.png