---
title: "Rule of 100"
description: "A commitment to volume across the core four."
canonical: https://tomsharman.com/bookshelf/100m-leads/rule-of-100/
updated: 2026-11-03
---

# Rule of 100

> A commitment to volume across the core four.

Alex Hormozi's framework, from $100M Leads, pp. 235 to 259.

Framework 28 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Paid ads.

## The steps

1. **Warm reach outs.** 100 reach outs per day.
2. **Post content.** 100 minutes per day and at least one release per day.
3. **Cold reach outs.** 100 reach outs per day, using automation.
4. **Paid ads.** 100 minutes per day making ads, and 100 days of running them.

## Where it comes from

From chapter: Core Four On Steroids: More Better New, pp. 235–259

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/rule-of-100.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/rule-of-100-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/rule-of-100.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/rule-of-100-dark.png