---
title: "Problem-Solution cycle"
description: "A model for picking which problem a lead magnet should solve."
canonical: https://tomsharman.com/bookshelf/100m-leads/problem-solution-cycle/
updated: 2026-11-03
---

# Problem-Solution cycle

> A model for picking which problem a lead magnet should solve.

Alex Hormozi's framework, from $100M Leads, pp. 44 to 78.

Framework 4 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Lead generation.

## The steps

1. **Every problem has a solution.** Solve a narrow, meaningful problem first.
2. **Every solution reveals more problems.** The new problem is the one your core offer should solve for money.

## Where it comes from

From chapter: Engage Your Leads: Offers and Lead Magnets, pp. 44–78

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/problem-solution-cycle.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/problem-solution-cycle-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/problem-solution-cycle.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/problem-solution-cycle-dark.png