---
title: "Open to goal"
description: "Rule of 100 for the big kids."
canonical: https://tomsharman.com/bookshelf/100m-leads/open-to-goal/
updated: 2026-11-03
---

# Open to goal

> Rule of 100 for the big kids.

Alex Hormozi's framework, from $100M Leads, pp. 365 to 374.

Framework 43 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Life and thinking.

## The steps

1. **Set a specific outcome.** For example five new members a day.
2. **Work until the outcome is reached.** No matter how long it takes.
3. **Finish early if you hit it.** The reward for efficiency is time.

## Where it comes from

From chapter: Advertising in Real Life: Open To Goal, pp. 365–374

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/open-to-goal.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/open-to-goal-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/open-to-goal.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/open-to-goal-dark.png