---
title: "One page advertising checklist"
description: "A single page plan for daily advertising."
canonical: https://tomsharman.com/bookshelf/100m-leads/one-page-advertising-checklist/
updated: 2026-11-03
---

# One page advertising checklist

> A single page plan for daily advertising.

Alex Hormozi's framework, from $100M Leads, pp. 365 to 374.

Framework 42 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Lead generation.

## The steps

1. **Pick the type of engaged lead.** Customers, affiliates, employees or agencies.
2. **Pick Rule of 100 or Open To Goal.** Commit to the daily actions.
3. **Fill out the checklist.** For that daily action.
4. **Do it daily.** Until you can afford to pay someone else to do it.
5. **Repeat.** Make employees the next target lead type and start again.

## Where it comes from

From chapter: Advertising in Real Life: Open To Goal, pp. 365–374

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/one-page-advertising-checklist.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/one-page-advertising-checklist-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/one-page-advertising-checklist.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/one-page-advertising-checklist-dark.png