---
title: "More, Better, New"
description: "Three ways to get more engaged leads from the core four."
canonical: https://tomsharman.com/bookshelf/100m-leads/more-better-new/
updated: 2026-11-03
---

# More, Better, New

> Three ways to get more engaged leads from the core four.

Alex Hormozi's framework, from $100M Leads, pp. 235 to 259.

Framework 27 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Lead generation.

## The steps

1. **More.** Do more of what works until it breaks.
2. **Better.** Test at the constraint, one thing per week per platform.
3. **New.** Try new placements, then new platforms, then a new core four activity.

## Where it comes from

From chapter: Core Four On Steroids: More Better New, pp. 235–259

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/more-better-new.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/more-better-new-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/more-better-new.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/more-better-new-dark.png