---
title: "Internal core four"
description: "Using the core four to get employees instead of customers."
canonical: https://tomsharman.com/bookshelf/100m-leads/internal-core-four/
updated: 2026-11-03
---

# Internal core four

> Using the core four to get employees instead of customers.

Alex Hormozi's framework, from $100M Leads, pp. 290 to 307.

Framework 33 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Paid ads.

## The steps

1. **Warm outreach.** Ask your network.
2. **Cold outreach.** Recruiting.
3. **Post content.** Post job openings.
4. **Paid ads.** Promote job postings.
5. **Customer referrals.** Employee referrals.
6. **Affiliates.** Associations, guilds and listservs.
7. **Agencies.** Staffing firms.

## Where it comes from

From chapter: #2 Employees, pp. 290–307

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/internal-core-four.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/internal-core-four-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/internal-core-four.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/internal-core-four-dark.png