---
title: "Integrated and intermittent offers"
description: "Two ways to weave promotions into content."
canonical: https://tomsharman.com/bookshelf/100m-leads/integrated-and-intermittent-offers/
updated: 2026-11-03
---

# Integrated and intermittent offers

> Two ways to weave promotions into content.

Alex Hormozi's framework, from $100M Leads, pp. 132 to 153.

Framework 17 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **Integrated.** Put the ask in every piece, keeping the give : ask ratio high.
2. **Intermittent.** Make many pure give pieces, then an occasional ask piece.

## Where it comes from

From chapter: #2 Post Free Content Part II, pp. 132–153

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/integrated-and-intermittent-offers.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/integrated-and-intermittent-offers-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/integrated-and-intermittent-offers.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/integrated-and-intermittent-offers-dark.png