---
title: "Growing a business"
description: "The two ways a business grows, with the four ways to get more customers."
canonical: https://tomsharman.com/bookshelf/100m-leads/growing-a-business/
updated: 2026-11-03
---

# Growing a business

> The two ways a business grows, with the four ways to get more customers.

Alex Hormozi's framework, from $100M Leads, pp. 31 to 40.

Framework 1 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Lead generation.

## The steps

1. **Get more customers.** Get more leads, better leads, cheaper leads, and get them reliably from many places.
2. **Make them worth more.** The other half of growth, which this book leaves to other volumes.

## Where it comes from

From chapter: The Problem This Book Solves, pp. 31–40

Hormozi says the problem is that you are not advertising enough, so your customers do not know you exist. A business grows by getting more customers and making them worth more, and this book covers the first. More customers means more leads, better leads, cheaper leads and leads from lots of places. He explains his model of giving away better free products than the market's paid ones, earning the trust of founders making over $1,000,000 in profit, and investing in them. The book is ordered from zero leads to a $100,000,000+ lead machine.

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/growing-a-business.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/growing-a-business-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/growing-a-business.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/growing-a-business-dark.png