---
title: "Give : ask ratio"
description: "How often to give value against how often to ask."
canonical: https://tomsharman.com/bookshelf/100m-leads/give-ask-ratio/
updated: 2026-11-03
---

# Give : ask ratio

> How often to give value against how often to ask.

Alex Hormozi's framework, from $100M Leads, pp. 132 to 153.

Framework 14 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Lead generation.

## The steps

1. **Give.** Reward the audience with value many times in a row.
2. **Ask.** Make an offer after a valuable moment or occasionally in a separate post.
3. **Give until they ask.** Let the audience come to you; give in public and ask in private.

## Where it comes from

From chapter: #2 Post Free Content Part II, pp. 132–153

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/give-ask-ratio.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/give-ask-ratio-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/give-ask-ratio.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/give-ask-ratio-dark.png