---
title: "Five topic categories"
description: "Where to find things to make content about."
canonical: https://tomsharman.com/bookshelf/100m-leads/five-topic-categories/
updated: 2026-11-03
---

# Five topic categories

> Where to find things to make content about.

Alex Hormozi's framework, from $100M Leads, pp. 109 to 131.

Framework 11 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Storytelling.

## The steps

1. **Far past.** Lessons from your life connected to what you sell.
2. **Recent past.** Stories from recent meetings, conversations and clients.
3. **Present.** Ideas written down the moment they come.
4. **Trending.** What the platform is paying attention to right now.
5. **Manufactured.** An experience you create so you can talk about it.

## Where it comes from

From chapter: #2 Post Free Content Part I, pp. 109–131

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/five-topic-categories.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/five-topic-categories-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/five-topic-categories.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/five-topic-categories-dark.png