---
title: "Depth then width"
description: "Scaling a warm audience one platform at a time."
canonical: https://tomsharman.com/bookshelf/100m-leads/depth-then-width/
updated: 2026-11-03
---

# Depth then width

> Scaling a warm audience one platform at a time.

Alex Hormozi's framework, from $100M Leads, pp. 132 to 153.

Framework 15 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Lead generation.

## The steps

1. **Post on a relevant platform.** Start with one.
2. **Post regularly.** Make it a habit.
3. **Maximise quality and quantity.** Short form up to ten times a day, long form up to five days a week.
4. **Add another platform.** While keeping the first at the same pace.
5. **Repeat.** Until every relevant platform is maximised.

## Where it comes from

From chapter: #2 Post Free Content Part II, pp. 132–153

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/depth-then-width.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/depth-then-width-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/depth-then-width.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/depth-then-width-dark.png