---
title: "Cost per engaged lead from payroll"
description: "How to work out returns from lead-getting employees."
canonical: https://tomsharman.com/bookshelf/100m-leads/cost-per-engaged-lead-from-payroll/
updated: 2026-11-03
---

# Cost per engaged lead from payroll

> How to work out returns from lead-getting employees.

Alex Hormozi's framework, from $100M Leads, pp. 290 to 307.

Framework 35 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Lead generation.

## The steps

1. **Cost per engaged lead.** Total payroll divided by total engaged leads.
2. **CAC.** Cost per engaged lead times engaged leads per customer.
3. **LTGP : CAC.** Lifetime gross profit divided by CAC.

## Where it comes from

From chapter: #2 Employees, pp. 290–307

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/cost-per-engaged-lead-from-payroll.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/cost-per-engaged-lead-from-payroll-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/cost-per-engaged-lead-from-payroll.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/cost-per-engaged-lead-from-payroll-dark.png