---
title: "Client financed acquisition"
description: "A way to scale ads without outside money."
canonical: https://tomsharman.com/bookshelf/100m-leads/client-financed-acquisition/
updated: 2026-11-03
---

# Client financed acquisition

> A way to scale ads without outside money.

Alex Hormozi's framework, from $100M Leads, pp. 220 to 234.

Framework 26 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Exits.

## The steps

1. **Cover the cost in 30 days.** Collect more than the cost to get and fulfil a customer in the first thirty days.
2. **Use upsells.** Add an immediate offer to close the gap.
3. **Recycle the cash.** Pay off the card and acquire the next customer.

## Where it comes from

From chapter: #4 Run Paid Ads Part II: Money Stuff, pp. 220–234

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/client-financed-acquisition.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/client-financed-acquisition-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/client-financed-acquisition.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/client-financed-acquisition-dark.png