---
title: "Building a list"
description: "Three ways to source a targeted lead list, from easiest to hardest."
canonical: https://tomsharman.com/bookshelf/100m-leads/building-a-list/
updated: 2026-11-03
---

# Building a list

> Three ways to source a targeted lead list, from easiest to hardest.

Alex Hormozi's framework, from $100M Leads, pp. 158 to 190.

Framework 19 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Lead generation.

## The steps

1. **Softwares.** Subscribe to scraping tools and test a representative sample.
2. **Brokers.** Ask several brokers for sample lists to your criteria.
3. **Elbow grease.** Join groups and communities and add members to the list by hand.

## Where it comes from

From chapter: #3 Cold Outreach, pp. 158–190

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/building-a-list.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/building-a-list-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/building-a-list.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/building-a-list-dark.png