---
title: "Agency agreement"
description: "Terms for using an agency to learn a skill instead of depending on it."
canonical: https://tomsharman.com/bookshelf/100m-leads/agency-agreement/
updated: 2026-11-03
---

# Agency agreement

> Terms for using an agency to learn a skill instead of depending on it.

Alex Hormozi's framework, from $100M Leads, pp. 308 to 321.

Framework 36 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Hiring and teams.

## The steps

1. **State the purpose.** I want to do what you do in my business, and I want to learn how.
2. **Set six months.** Work together while the agency explains why it makes each decision.
3. **Train your team.** Have the team learn it while the agency continues.
4. **Drop to consulting.** Move to a lower cost arrangement once your team can do it.

## Where it comes from

From chapter: #3 Agencies, pp. 308–321

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/agency-agreement.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/agency-agreement-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/agency-agreement.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/agency-agreement-dark.png