---
title: "A Decade in a Page"
description: "The one-page recap of the book."
canonical: https://tomsharman.com/bookshelf/100m-leads/a-decade-in-a-page/
updated: 2026-11-03
---

# A Decade in a Page

> The one-page recap of the book.

Alex Hormozi's framework, from $100M Leads, pp. 382 to 391.

Framework 45 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Paid ads.

## The steps

1. **Define a lead.** You want engaged leads, not just leads.
2. **Lead magnets.** Turn leads into engaged leads with an offer or lead magnet.
3. **The core four.** Warm outreach, posting content, cold outreach and paid ads.
4. **More Better New.** Find the constraint, test, then do more.
5. **Four lead getters.** Customers, employees, agencies and affiliates.
6. **Real world.** Rule of 100, Open to Goal and the five step one-page plan.
7. **Seven levels.** The $100M leads machine in action.

## Where it comes from

From chapter: A Decade in a Page, pp. 382–391

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/a-decade-in-a-page.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/a-decade-in-a-page-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/a-decade-in-a-page.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/a-decade-in-a-page-dark.png