---
title: "A-C-A framework"
description: "A way to talk to anyone and guide the conversation to your offer."
canonical: https://tomsharman.com/bookshelf/100m-leads/a-c-a-framework/
updated: 2026-11-03
---

# A-C-A framework

> A way to talk to anyone and guide the conversation to your offer.

Alex Hormozi's framework, from $100M Leads, pp. 79 to 108.

Framework 7 of 46 from [$100M Leads](https://tomsharman.com/bookshelf/100m-leads/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **Acknowledge.** Restate what they said in your own words.
2. **Compliment.** Praise it and tie it to a positive character trait.
3. **Ask.** Ask another question that moves towards your offer.

## Where it comes from

From chapter: #1 Warm Outreach, pp. 79–108

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/a-c-a-framework.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/a-c-a-framework-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/a-c-a-framework.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads/a-c-a-framework-dark.png