---
title: "The free offer diagnosis"
description: "What a failed free offer tells you."
canonical: https://tomsharman.com/bookshelf/100m-leads-2-bonus-chapters/the-free-offer-diagnosis/
updated: 2026-11-03
---

# The free offer diagnosis

> What a failed free offer tells you.

Alex Hormozi's framework, from $100M Leads, 2 Bonus Chapters, pp. 1 to 20.

Framework 3 of 4 from [$100M Leads, 2 Bonus Chapters](https://tomsharman.com/bookshelf/100m-leads-2-bonus-chapters/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **They don't want it.** Change what you give away or how you describe it.
2. **They don't believe you.** Answer the why behind a free or crazy offer.
3. **They are not seeing it.** You are fishing in the wrong pond, so fix the targeting.

## Where it comes from

From pp. 1–20

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads-2-bonus-chapters/the-free-offer-diagnosis.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads-2-bonus-chapters/the-free-offer-diagnosis-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads-2-bonus-chapters/the-free-offer-diagnosis.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-leads-2-bonus-chapters/the-free-offer-diagnosis-dark.png