--- title: "About Tom Sharman" description: "The bios to copy, the press, the podcasts and the career in three eras, every role with its number and evidence grade." canonical: https://tomsharman.com/about/ updated: 2026-10-26 --- # About Tom Sharman > The operator behind top 1% creators. - 410M+ long form views produced (Tom supplied, CV); 379,977,790 tracked. - 2B+ views across the work. ## Short bio Tom Sharman has worked with Top 1% creators taking them from solo operators into media businesses, building the strategy, systems and teams. His work has produced 2B+ views. ## Long bio Tom Sharman has spent twelve years working behind the camera in the creator economy. He's the person top creators bring in when they're ready to stop being a solo operator and start running a media business. He co-founded New Waves, Who Dis?, where he ran production for Niko Omilana, including a single video at 47,563,094 views. He built the strategy, systems and teams behind TheBurntChip, and took entrepreneur Sam Stoffel from 0 to 500,000 followers in 10 months by rehiring the whole team, finding three formats and building a system that published three times a day. He's been Head of Content for the Secret Leaders podcast, Stoffel Media Group and Heath Media. Before that he co-founded Clash of Creators, a creator charity football event that raised £12,754 for Mind, and worked as YouTube Manager for Katie Price. His work has produced over 2 billion views. Now he runs his own business, The Content Operators, a consultancy and agency that works with creators, entrepreneurs and brands to help them level up, and he hosts a regular content webinar for HelpBnk. On stage he covers three things: building a personal brand from zero, what it's really like working with the biggest YouTubers in the world, and the systems that let anyone think, feel and act like the top 1% of creators. Expect real numbers and real stories from the edit suite. ## In the press - New Digital Age, 13 October 2026: [From bedroom vlogs to prime time budgets: how Tom Sharman is rewriting the rules of the creator economy](https://newdigitalage.co/creators/from-bedroom-vlogs-to-prime-time-budgets-how-tom-sharman-is-rewriting-the-rules-of-the-creator-economy/) (names Tom) - Earworm, 4 July 2026: [15 Best Business Podcasts in the UK (2026)](https://earworm.co/blog/best-business-podcasts-uk) - In The Know by Yahoo, 29 March 2023: [YouTuber spends night in French jail after hanging fake portrait next to the 'Mona Lisa' for a prank](https://www.yahoo.com/lifestyle/youtuber-spends-night-in-french-jail-after-hanging-fake-portrait-next-to-the-mona-lisa-for-a-prank-were-witnessing-history-185208622.html) - Dexerto, 22 March 2023: [How to watch JiDion and Niko's 'The Biggest Menace' YouTube series](https://www.dexerto.com/entertainment/how-to-watch-jidion-and-nikos-the-biggest-menace-youtube-series-2093799/) - Dexerto, 6 September 2022: [YouTube prankster Niko Omilana snuck into KSI's boxing fight undercover](https://www.dexerto.com/entertainment/youtube-prankster-niko-omilana-snuck-into-ksis-boxing-fight-undercover-1923870/) - LADbible, 5 September 2022: [YouTuber successfully crashed KSI's first boxing match in years while disguised as a giant bottle](https://www.ladbible.com/entertainment/niko-omilana-ksi-boxing-bottle-20220905) - Arkansas Times, 16 May 2022: [British comic punks KKK leader in Arkansas](https://arktimes.com/arkansas-blog/2022/05/16/british-comic-punks-kkk-leader-in-arkansas) - WalesOnline, 16 May 2022: [America's 'most racist man' has a Welsh flag at his church](https://www.walesonline.co.uk/news/wales-news/niko-omilana-kkk-youtube-video-23969131) - The Independent, May 2022: [KKK leader YouTube prank, Niko Omilana](https://www.independent.co.uk/tv/culture/kkk-leader-youtube-prank-niko-omilana-b2080008.html) - Indy100, May 2022: [KKK YouTube prank, Niko Omilana](https://www.indy100.com/viral/kkk-youtube-prank-niko-omilana) - JaackMaate's Happy Hour Podcast, August 2021: [Callum Glanville & Tom Sharman, Clash of Creators Founders Reveal All (EP 203)](https://open.spotify.com/episode/5H5sHPsEQkewX3eIv474F7) (names Tom) - Dexerto, July 2021: [Clash of Creators football event raises huge amount for charity](https://www.dexerto.com/entertainment/clash-of-creators-football-event-raises-huge-amount-for-charity-with-big-stars-involved-1619750/) - Esports News UK, June 2021: [Mason Mount signs as Combat Gaming ambassador](https://esports-news.co.uk/2021/06/04/mason-mount-combat-gaming-content-series/) - The Esports Observer, June 2021: [Combat Gaming and Mason Mount](https://web.archive.org/web/20210618030017/https://esportsobserver.com/combat-gaming-mason-mount/) - Esports Insider, January 2021: [Combat Gaming Fortnite charity tournament](https://esportsinsider.com/2021/01/combat-gaming-fortnite-charity-tournament) - Digiday, 1 December 2020: [As gaming becomes a culture touchstone, advertisers toggle in](https://digiday.com/marketing/gaming-becomes-culture-touchstone/) - Esports Insider, December 2020: [Ellevens Esports charges up with Duracell sponsorship](https://esportsinsider.com/2020/12/ellevens-esports-charges-up-with-duracell-sponsorship) - European Sponsorship Association, December 2020: [Duracell to sign as first FIFA 21 shirt sponsor for Gareth Bale's Ellevens Esports team](https://sponsorship.org/duracell-to-sign-as-first-fifa-21-shirt-sponsor-for-gareth-bales-ellevens-esports-team/) - BBC Sport, April 2020: [Combat Corona](https://www.bbc.co.uk/sport/football/52192461) - Metro, 15 October 2019: [Katie Price rages against two year driving ban due to lost post](https://metro.co.uk/2019/10/15/katie-price-slams-driving-ban-bks-claims-due-post-going-missing-10919928/) - OK!, 15 October 2019: [Katie Price shocks fans as she reveals rooms filled with clothes and mess](https://www.ok.co.uk/celebrity-news/katie-price-messy-house-clothes-20583722) - Mirror, 15 October 2019: [Katie Price gives tour of mucky mansion with bird poo and knickers strewn on floor](https://www.mirror.co.uk/3am/celebrity-news/katie-price-gives-tour-mucky-20581949) - The Sun, 14 October 2019: [Katie Price horrifies fans with look inside her mucky mansion](https://www.thesun.co.uk/tvandshowbiz/10134805/katie-price-mucky-mansion-graffiti/) - The Sun Ireland, 5 October 2019: [Katie Price rants about ex-husbands landing big money Instagram deals](https://www.thesun.ie/tvandshowbiz/4625303/katie-price-rants-about-ex-husbands-landing-big-money-instagram-deals-after-she-made-them-famous-but-reveals-her-new-man-is-richer/) - Mirror, 27 September 2019: [Katie Price flashes shoppers in M&S as she goes for bra fitting](https://www.mirror.co.uk/3am/celebrity-news/katie-price-flashes-shoppers-ms-20319149) - OK!, 23 September 2019: [Katie Price shows off customised pink mobility scooter after being banned from driving](https://www.ok.co.uk/celebrity-news/katie-price-shows-customised-pink-20157471) - Metro, 21 September 2019: [Katie Price shows off 'slime-filled' pool as she hits back at 'mucky mansion' claims](https://metro.co.uk/2019/09/21/katie-price-shows-off-slime-filled-pool-hits-back-mucky-mansion-claims-10782714/) - Mirror, 21 September 2019: [Katie Price reveals 'slime-filled' pool as she shows fans around 'messy mansion'](https://www.mirror.co.uk/3am/celebrity-news/katie-price-reveals-slime-filled-20134894) - Irish Mirror, 21 September 2019: [Katie Price says she's flogging her old knickers during 'mucky mansion' tour](https://www.irishmirror.ie/showbiz/celebrity-news/katie-price-says-shes-flogging-20139558) - IMDb: [Clash of Creators on IMDb](https://www.imdb.com/title/tt27525158/) (names Tom) ## Podcasts and talks - JaackMaate's Happy Hour, episode 203, with Callum Glanville, as the founders of Clash of Creators. Clip: https://tomsharman.com/videos/Gh8bItZX0hc/index.md ## The work, in three eras ### Entrepreneurs, 2024 to 2026 Since 2024 Tom has run content for founders: the Secret Leaders podcast with Dan Murray-Serter and Chris Donnelly, Sam Stoffel's personal brand, and Ben Heath's Heath Media. Each one got what he had built for creators: a team, a system that ships every day, and formats that outlive the person who found them. #### Ben Heath, Heath Media, May 2026 to Sep 2026 Head of Brand and Content - Led brand and content for Ben Heath, one of the world's most watched Meta ads educators, built the in-house team and launched the Skool community. - Number one: trending money community on Skool (Tom supplied) I'm Head of Brand and Content for Ben Heath, one of the world's most-watched Meta ads educators, over a decade of content and 700+ videos, and his team at Heath Media. I lead brand and content across the operation, shaping how it shows up everywhere from YouTube to the products it ships, including BenHeath.AI, an assistant trained on Ben's entire video library that answers Meta and Google advertising questions grounded in his own teaching. #### Sam Stoffel, Jun 2025 to May 2026 Head of Content & Content Consultant - Built the team, the systems and the strategy behind Sam Stoffel's personal brand from scratch, on a system that posted three times a day. - 0 to 500,000: followers in 10 months (Tom supplied) I led strategy, operations and the content team behind Sam Stoffel's personal brand. Sam is an entrepreneur on a mission to change lives through entrepreneurship, and in ten months we took his channel from zero to 500,000 followers. I built the team, the systems and the strategy entirely from scratch. Alongside that I consulted for Liquidity Media, the group behind Outplayed.com and Odds Monkey, from January to April 2026, helping them figure out where content fits in their growth story. #### Secret Leaders, Jul 2024 to May 2025 Head of Content - Relaunched Secret Leaders as a video first podcast hosted by Dan Murray-Serter and Chris Donnelly, and built its studio and its sponsorships. - Number 2: in the UK Business podcast charts, behind The Diary of a CEO (Tom supplied) I relaunched Secret Leaders as a video-first podcast hosted by Dan Murray and Chris Donnelly, arguably the most credentialed co-hosting duo in UK business media. I ran the whole operation: daily social content, twice-weekly premium interviews with Deborah Meaden, James Watt, Simon Squibb and more, plus all the business and commercial side. We grew to #2 in the UK Business Podcast charts, sitting right behind Steven Bartlett's Diary of a CEO. Sponsorship deals with Wise, Vanta, Hewlett Packard and Dubai Tourism. I also built the professional studio from scratch in 6K quality. ### Creators, 2018 to 2024 From 2018 the work moved to the creators themselves: Rebel FC, Katie Price's channel, Gareth Bale's Ellevens Esports and Combat Gaming, then New Waves, Who Dis?, the production company behind Niko Omilana's biggest videos and TheBurntChip's formats, alongside Angels Management, Swift Media and Clash of Creators. This is where Tom learnt what a creator needs to become a media business: the team, the system and formats that repeat. Founders turned out to need the same three things. #### Swift Media, Nov 2023 to Jul 2024 Head of Talent Management - Launched the talent management division of a content syndication business from zero, in Food, Travel and Lifestyle. - 4: creators signed: Bald and Bankrupt, Backpacker Ben, London Bruncher and Those Boxing Brothers (Tom supplied) Joined content syndication business Swift Media to launch their talent management division from zero, a fresh revenue stream built entirely from scratch. The focus was Food, Travel and Lifestyle. I managed clients including Bald and Bankrupt, Backpacker Ben, London Bruncher and Those Boxing Brothers. #### Angels Management, Nov 2021 to Apr 2023 Chief Creative Officer - Built Angels into a UK agency for female content creators, with a roster of 23 exclusively managed creators. - Clients: Bonnie Locket, Daisy Drew and Mercedes the Dancer. - $750,000: revenue in the first twelve months (Tom supplied) Built Angels into the UK's number one agency for female content creators. We generated $750,000 in revenue within the first twelve months with operating margins above 50%. The roster grew to 23 exclusively managed creators with a combined following of over 20 million. On average, clients saw 5× their monthly revenue and 8× growth on social after signing. #### NewGen (Kairos Media), Jul 2021 to Nov 2021 Account Manager - Account Manager at NewGen (Kairos Media), running delivery and the creator side of the Forza Horizon 5 launch across Xbox and LG, with Vikkstar, James Buckley, Aarav and Benny Central. - $1,000,000: launch campaign across Xbox and LG (Tom supplied) Managed a $1,000,000 campaign for the Forza Horizon 5 launch across XBOX and LG. A month-long activation with Vikkstar, James Buckley, Aarav and Benny Central, spanning live streams, in-person events and content for both brand and creator channels. #### New Waves, Who Dis?, Jun 2021 to Nov 2023 Co-Founder & Production Partner - Co-founded a UK YouTube production company and worked all four lanes: formats, production, commercial and talent. - Produced and represented creators including Niko Omilana, TheBurntChip, Astrid Wett, Ollie Ball, Jacob Pasquill and Culture Force. - 47,563,094: views on the KKK video, the most watched in Tom's work (verified) Produced content for one of the UK's most daring and viral YouTube creators, Niko Omilana, including campaigns with BBC, Google, YouTube and JD Sports. Led production across 28 long-form videos for TheBurntChip, eight of his top 12 all-time best performers, including all three of his most-viewed videos ever, 49 million views across our work together. Also produced and represented Astrid Wett, Ollie Ball, Jacob Pasquill and Culture Force, and co-founded Clash of Creators, a creator-versus-creator format bringing together some of the UK's biggest YouTube names. Other creators from this partnership: Calfreezy, ChrisMD, JiDion, AnEsonGib, Liam Bedford, Sidemen, NDL, Casey Barker, Mr. Zagatti, Nasey Family, Cals Clips and Pieface23. #### Astrid Wett, Aug to Oct 2023 Produced and represented - Produced and represented, per the CV; her nine videos are in Tom's work. - 147,493: views across 9 videos in Tom's work (verified) Also produced and represented Astrid Wett, Ollie Ball, Jacob Pasquill and Culture Force. Nine Astrid Wett videos, from August to October 2023. #### XCAD Network, Jun 2022 to Feb 2023 Launch, produced through New Waves, Who Dis? - The XCAD Network launch in New York, produced by New Waves, Who Dis? - Times Square: the launch took over Times Square (Tom supplied) The XCAD Network launch that took over Times Square, produced by New Waves, Who Dis? Six XCAD videos sit in Tom's work. #### TheBurntChip, May 2022 to Sep 2024 Producer and format creator, through New Waves, Who Dis? - Produced 27 long form videos, including formats Tom created such as YouTuber Come Dine With Me. - 52,004,088: views across 27 videos (verified) Led production across the channel's long form: 24 hour races, YouTuber Come Dine With Me across 11 episodes, a Tuk Tuk road trip across Sri Lanka and more. 27 videos and 52,004,088 views in Tom's work, from 17 May 2022 to 14 September 2024. #### Niko Omilana, Jan 2022 to Apr 2023 Producer, through New Waves, Who Dis? - Produced I Pranked America's Most Racist Man end to end, and produced The Biggest Menace with JiDion. - 78,000,000: views across The Biggest Menace, seven episodes and the trailer (verified) Produced the KKK prank video end to end and owned its packaging and release: 47,563,094 views on the primary upload. Produced The Biggest Menace, the seven part series with JiDion across two channels: 78,198,860 views on YouTube for the seven episodes and the trailer. #### Culture Force, 2021 to 2023 Represented as agent, through New Waves, Who Dis? - Represented directly as agent at New Waves, Who Dis? Represented Ollie Ball, Jacob Pasquill and Culture Force directly as agent. #### Jacob and Ollie Ball, Mar 2021 to May 2022 Agent and producer, through New Waves, Who Dis? - Represented Ollie Ball and Jacob Pasquill directly as agent, and produced their joint channel. - 2,312,557: views across 86 videos on their channel (verified) Represented Ollie Ball and Jacob Pasquill directly as agent. 86 videos on the Jacob and Ollie Ball channel sit in Tom's work, from March 2021 to May 2022. #### Clash of Creators, Feb to Aug 2021 Co-Founder, with Callum Glanville - A creator versus creator charity football match at Aveley FC on 25 July 2021, with four teams of UK creators, in aid of Mind. - £12,754: raised for Mind, against a £10,000 target (verified) Built the concept, assembled the talent and drove the production vision. Appeared alongside Callum Glanville on JaackMaate's Happy Hour episode 203 as the event's founders. The first event ran on 25 July 2021 at Aveley FC with four teams of UK creators in aid of Mind, the mental health charity. It featured JaackMaate, Morgz, Spencer FC, Josh Pieters and Ollie Ball; David James coached the winning side. #### Ellevens Esports, Feb 2020 to Jun 2021 Head of Creative, 38 Entertainment Group - Co-led the deal that put Duracell on the shirt of Gareth Bale's Ellevens Esports team inside FIFA 21 Ultimate Team, announced in December 2020. - A World's first: in-game shirt sponsorship in FIFA history, Duracell x Ellevens (verified) For Gareth Bale's Ellevens Esports, I signed the first ever in-game shirt sponsorship deal in FIFA history, bringing Duracell in as the team's official kit sponsor. A genuine industry first covered across global sports and esports media. #### Combat Gaming, Feb 2020 to Jun 2021 Head of Creative, 38 Entertainment Group - Charity livestreams with EA Sports, Activision Blizzard and Epic Games, and 150+ celebrities, athletes and creators. - Signed Mason Mount, then of Chelsea and England, as Combat Gaming's first ambassador. - 10M+: live views on a Fortnite tournament with Epic (verified) For Combat Gaming by Mason Mount, I worked with 150+ AAA celebrities, athletes and creators on charity livestreams with EA Sports, Activision Blizzard and Epic Games. $200K raised, and a Fortnite tournament with Epic hit 10M+ live views. I also signed England and Chelsea footballer Mason Mount as a Combat ambassador. #### Katie Price, Aug 2019 to Feb 2020 YouTube Manager - Led the launch and growth of Katie Price's YouTube channel, producing weekly videos with a team of videographers and editors. - 1,000,000: views in the month after launch, Sep to Oct 2019, with 60,000 subscribers (Tom supplied) Led the launch and growth of Katie Price's YouTube channel. Produced weekly videos with a team of videographers and editors. In the first month alone we hit 1 million views, 60,000 subscribers and tens of millions of media impressions across tabloid press and beyond. #### Rebel FC, Sep 2018 to Aug 2019 Social Media Manager (freelance) - Ran social and content across a full season: formats, upload schedule, channels and community. - Content around the Wembley Cup, with Rio Ferdinand, Callux, Arsenal Fan TV and the Spurs Foundation. - 2,683,829: views across 46 videos on the Rebel FC channel (verified) Ran social and content across a full season: formats, upload schedule, channels and community. Delivered content around the Wembley Cup and featuring Rio Ferdinand, Callux, Arsenal Fan TV and the Spurs Foundation. Freelance, alongside Virtual Umbrella. ### Advertising and startups, 2009 to 2020 It started at 13, scouting gaming talent for Machinima on a share of what they earned. From 2015 Tom worked the agency and startup side of social: Social Media Week London at 19, Ogilvy Labs, a founding role at TwelveA.M., Campus Society and Tyro Magazine, then immersive films at Virtual Umbrella. It taught him how brands, platforms and audiences fit together, and it kept pointing him at the people making the content. #### Virtual Umbrella, Sep 2018 to Aug 2020 Marketing Manager - Led marketing for an immersive studio, including a 360 degree climate film made with Extinction Rebellion that premiered at the UN Climate Summit in front of 200 world leaders. - 6,435,473: views on four Ørsted VR films (verified) Led marketing across the immersive studio work, including a UN-endorsed 360 degree climate film that premiered at the UN Climate Summit in front of 200 world leaders, produced in partnership with Extinction Rebellion. Tom's work there includes 29 Surround Vision films, 4 Ørsted VR films and 7 Make Real training experiences for the NHS, Vodafone, McDonald's and CITB. #### Campus Society & Tyro Magazine, Nov 2016 to Sep 2018 Social & Content Lead - Owned growth, editorial and community at a student platform, as employee number 5. - Launched Tyro Magazine with three editorial staff and a network of 350 student writers. - 600,000: monthly active users, from under 10,000 (Tom supplied) Owned growth, editorial and community. Took the platform from under 10,000 to 600,000 monthly active users on the back of the UCAS and Barclays partnerships. Launched Tyro Magazine with three editorial staff and a network of 350 student writers, reaching 40 percent of UK students monthly. Commissioned the content that sparked national conversations, including work recognised by the UN Refugee Agency. #### TwelveA.M., Sep to Dec 2016 Founding Partner, Director of Social Media - Directed social media as a founding partner, alongside Jamal Edwards MBE. - Clients included Eve Sleep, Amazon, eBay, Intel and the RSC. - Founding partner: alongside Jamal Edwards MBE (Tom supplied) Directed social media as a founding partner. Left after four months for Campus Society, the bigger opportunity. Clients: Eve Sleep, Amazon, eBay, Intel, RSC. #### Ogilvy & Mather, May to Aug 2016 Social & Content Manager, Ogilvy Labs - Ran social and content for Ogilvy Labs, the bridge between innovation projects and agency accounts. - Selected for Rough Diamond 2016 by Rory Sutherland and Nicole Yershon. - 24 hours: to ideate, build, deliver and sell a Pokemon Go mapping project to BT (verified) Ran social and content for Ogilvy Labs and worked on the bridge between innovation projects and agency accounts. One Pokemon Go mapping project was ideated, built, delivered and sold to BT inside twenty-four hours. Selected for Rough Diamond 2016 by Rory Sutherland and Nicole Yershon, in a five-person Ogilvy Labs team. #### Social Media Week, Jul 2015 to Jul 2019 Communications Manager, then Content Manager - At 19, led marketing and communications for Social Media Week London, working with senior people from Google, Facebook, Twitter, Buzzfeed, Instagram, Microsoft, VICE and Reuters. - Came back as Content Manager from October 2016 to July 2019. - Aged 19: running communications for Social Media Week London (Tom supplied) Communications Manager, Social Media Week London, Jul to Oct 2015. Led marketing and communications for what became a record-breaking edition, and managed roughly forty staff across production and operations. Worked directly with senior people from Google, Facebook, Twitter, Buzzfeed, Instagram, Microsoft, VICE and Reuters. The professional network built here carried the next decade of the career. Content Manager, Social Media Week, Oct 2016 to Jul 2019. A second, longer engagement with SMW after the 2015 Communications Manager role. Nearly three years. #### Machinima, May 2009 to Dec 2010 Talent Scout - Aged 13, with his identity hidden, Tom scouted and signed YouTube gaming talent for Machinima and earned a cut of their earnings. - Aged 13: when he started, paid on revenue share (Tom supplied) In the very early days of YouTube, before "creator economy" was even a phrase, aged 13 and with my identity hidden, I landed a part-time role at Machinima, the gaming talent network. I scouted and signed YouTube gaming talent and earned a cut of their earnings. The beginning of everything, and I've been obsessed with this space ever since. ## Highlights - **Number one** trending money community on Skool, and sixth trending globally. Tom launched Ben Heath's Skool community as Head of Personal Brand and Content. ([case study](https://tomsharman.com/case-studies/ben-heath/)) - **0 to 500,000** followers in 10 months, mainly Instagram, then TikTok. Sam Stoffel's personal brand, from zero, with the team and system Tom built. ([case study](https://tomsharman.com/case-studies/sam-stoffel/)) - **Number 2** in the UK Business podcast charts, behind The Diary of a CEO. Relaunched the business podcast Secret Leaders, growing it to 1st in the UK Careers charts and 2nd in the UK Business charts behind The Diary of a CEO. Guests include Deborah Meaden, James Watt, Frank Smith, Tom Kerridge, Herman Hauser, Nadhim Zahawi and Simon Squibb. ([case study](https://tomsharman.com/case-studies/secret-leaders/)) - **$750,000** in the agency's first 12 months. Launched an agency for subscription creators, generating $750,000 in its first 12 months of operation, managing an exclusive roster of 23. On average it 5x'd its creators' monthly earnings and 8x'd their social growth. ([case study](https://tomsharman.com/case-studies/angels-management/)) - **47,563,094** long form views on the primary upload. Pranked the leader of the KKK, resulting in 47,563,094 long form views on the primary upload. ([case study](https://tomsharman.com/case-studies/kkk-video/)) - **78,000,000** views across The Biggest Menace. A 7-part "Biggest Menace" series featuring the UK and US' biggest pranksters, Niko Omilana and JiDion, delivering 78,000,000 views across the seven episodes and the trailer. ([case study](https://tomsharman.com/case-studies/the-biggest-menace/)) - **29,996,382** long form views on SNEAKING Into KSI's Boxing Match, Niko inside a Prime bottle. Niko Omilana walked out behind KSI inside a giant Prime bottle. ([case study](https://tomsharman.com/case-studies/niko-prime-bottle/)) - **Top 3** most watched videos on the channel are our format, the 24 Hour YouTuber Race. 12,790,765 views across the three episodes. ([case study](https://tomsharman.com/case-studies/theburntchip/)) - **1,500 km** across Sri Lanka in a tuk tuk, with a paper map and a compass. 3,550,114 views across two parts. ([case study](https://tomsharman.com/case-studies/theburntchip-sri-lanka/)) - **Times Square** XCAD Network's first flagship live event, streamed from the square on 16 June 2022, produced by New Waves, Who Dis? ([case study](https://tomsharman.com/case-studies/xcad-launch/)) - **330,000** live viewers on the debut event, featuring some of the biggest creators in the UK. £12,754 raised for Mind. ([case study](https://tomsharman.com/case-studies/clash-of-creators/)) - **$1,000,000** Forza Horizon 5 launch campaign across Xbox and LG, with Vikkstar, James Buckley, Aarav and Benny Central. ([case study](https://tomsharman.com/case-studies/forza-horizon-5/)) - **$200,000** raised for charity by Combat Gaming's livestreams. Ran Combat Gaming livestreams partnering with EA Sports, Activision Blizzard, Epic Games and 150+ celebrities to raise $200,000 for charity. ([case study](https://tomsharman.com/case-studies/combat-gaming/)) - **10,000,000+** live views across three charity events, with 150+ celebrities, creators and pro players. ([case study](https://tomsharman.com/case-studies/combat-gaming/)) - **Mason Mount** signed to Combat Gaming as an ambassador. Signed England and former Chelsea footballer Mason Mount to Combat Gaming as an ambassador, alongside a roster of content creators including Manny. ([case study](https://tomsharman.com/case-studies/combat-gaming/)) - **Control the press** Every upload tailored to land 7 news articles a week. ([case study](https://tomsharman.com/case-studies/katie-price/)) - **1,000,000** views and 60,000 subscribers in the month after launch. ([case study](https://tomsharman.com/case-studies/katie-price/)) - **40%** of UK students reached a month by Tyro Magazine. Launched a student media company, Tyro Magazine, reaching 40% of UK students a month, with a small but mighty editorial team of 3 and 350 student writers. ([case study](https://tomsharman.com/case-studies/tyro-magazine/)) - **Clowning Street** a circus and 3 removal vans outside Downing Street. Organised a circus and 3 removal vans outside Downing Street and branded it "Clowning Street" to call for the resignation of Boris Johnson. Tom was threatened with arrest on terrorism charges. Upon reflection, maybe not the best idea. - **52,004,088** views across 27 videos with TheBurntChip. Partnered with TheBurntChip to generate 52,004,088 views across 27 videos. Highlights include trapping YouTubers in a London townhouse for 50 hours in total darkness, 24 hour go-kart races, a seven day tuk tuk race across Sri Lanka and staying in the world's deepest hotel. ([case study](https://tomsharman.com/case-studies/theburntchip/)) ## What people say about working with him > I've loved working with Tom at Campus Society. He works like an absolute hound on any project he touches. He's really passionate about what he does, doesn't give up easily, and has always got a minute to hear out your ideas and improve them with a few of his own. Definitely the epitome of going the extra mile, and not afraid to do what needs to be done or say what needs to be said. He'll make a big impact wherever he goes - if he worked for your company, let's just say you'd know about it, that's for sure. Joseph Slawinski, Shape History, Creative > I met Tom when he was a panelist on a discussion I was moderating about the impostor syndrome at the General Assembly. Tom is full of enthusiasm and energy, he has a vast network and is happy to support others. He was also very open about his own career development and experiences. Kate Atkin PhD, Kate Atkin, speaker, facilitator & author, Speaker, Facilitator and Author - inspiring others to overcome their inner imposter > I asked Tom to be an expert social media panelist at SocialDay.co.uk in London.. Tom has expert knowledge in social media and a great attitude. No only was he a great panelist but was very supportive in the marketing of the event, I'd happily recommend Tom to anyone looking for a social media speaker or panellist who has a supportive and collaborative attitude. Lucy Hall, SocialDay, Founder / CEO > Tom did a great job on Online Influence 2016. I'd recommend him if you need social media or content support for your events. Paul Shepherd, logicdialog, Founder > Tom's passionate and very well informed about social media. At quite short notice, he successfully covered the launch of Milestone Foundation's 500 Club at the House of Lords. He's also setting up the Passion Project's action-learning programme, that will train up a social media squad to create an on-line community for the local shops and businesses located along Haringey's Wood Green High Road. Frank Sweeney, Freelance, Producer and General Manager: Carnival, Comedy, Concerts > As Operations Manager of the Social Media Week since the very fist moment I saw Tom I new he was the right choice to manage our community & communications. He adapted to the team in the a blink of an eye and after a few minutes I felt as if we had worked together forever. His understanding of the job goes beyond publishing and his skills managing the communications team during the event were key to deliver a successful SMW. Carlos Marcus, The Pirate o The Cacao Bean, Embodied life Changer & Cacao Facilitator > It was a pleasure to work with Tom at Social Media Week London. He's got a natural enthusiasm for the subject, and a sense for which activities will have the most impact on limited resources. It's priceless that he's able to turn his hand to many aspects of digital production too! Adrian Cockle, Jacobs Foundation, Digital Director > I was a speaker at Social Media Week in London. Anytime you are a speaker, you enter an event with a lot of uncertainties. When I arrived at the venue, Tom immediately welcomed me and gave me a very brief, but spot on overview. Over the course of the event Tom was always available, helpful and had great information at the finger tip. I observed his interactions with his team members and it was clear to me that he was very into organizing, problem solving, technology, and media. Tom went above my expectations as a speaker and visitor and made my experience even more lasting. Romeo Durscher, UTAC | Train Like You Operate, Strategic Advisor > As a student at Ravensbourne working on a broadcast for the RSC, Tom was a real asset. He supported all the social media activity for the project and was professional and proactive throughout - highly recommended. Fi Ingram, Royal Shakespeare Company, Head of Open Access Programmes > Tom joined the team as Communications Manager for Social Media Week London, responsible for managing the community amongst others. Using his instinct for digital and his innovative ideas, Tom brought new ideas to the table to help develop the event. His enthusiasm and passion for Social Media, along with his willingness to learn and adapt puts him in very good standing for a career in Social Media/Innovation. Toby Daniels, Domain, Co-Founder > I reported to Tom at Social Media Week London and it was quickly made very clear that he is extremely motivated and has the drive to succeed! He always made time to talk to everybody even though he was always running around like crazy for the few days I was working with him, yet he never showed any signs of stress. Tom is very friendly and he was a absolute pleasure to work with! Megan Wrafter, iProspect, Media Strategy Partner > I have known Tom for a short period of time but we have become very good friends. He is a motivated and hard working young individual who aspires for success in everything he does. He is exceptional at connecting with people around the world due to his connections with people in multinational companies and bilingualism. It can be said that Tom is a jack of all trades as he has vast expertise in videography, web design and digital marketing. His passion for tech has allowed him to gain an impressive social media following, which he uses as a professional platform to meet anyone who he believes he can help. Anyone Tom comes into contact with will not be left the same and I believe that working with Tom will leave you off better than you were before; he is an asset to society. I have no doubt that he will be successful in all he embarks upon in the future and I would like to wish him all the very best. Solomon Ian-Sangala, Solomon Ian-Sangala, Digital Creative Director > Tom is a highly professional and capable individual that makes everybody's life easy. His ability to sort out problems on the run without ever tightening up or showing any signs of stress is amazing. Of course his interpersonal skills help but its clear that his drive and professional ambitions don't get on the way of him seeing the people and society around him. Ximo Peris, European Sport Business School, Teaching Leadership at ESBS > I had the opportunity to watch Tom do his thing at Social Media Week in London. His drive, contagious optimism, and social media savviness all stood out. He helped run the show, and created a remarkable experience for the attendees. Tom's got a bright future ahead. Owen Fuller, Marq, CEO > Tom is a hugely enthusiastic, dedicated team member. At Social Media Week I've seen him push for excellence in everything he does and he has always made me feel hugely welcome as a guest. I'd not hesitate to recommend Tom to anyone looking for a results orientated hard worker. Will Hayward, "The Contrarians with Adam and Adir" Podcast, Co-Founder and CEO > Through the community partnership @DigitalDoughnut had with Social Media Week London this year, I was lucky enough to meet Tom in his role as Community Manager for #SMW2015. His positive attitude and enthusiasm made him a joy to be around, he was very hard working (pre, during and after the event) and nothing seemed too much trouble. Due to his natural curiosity about technology and his ability to deal with multiple things at once, I’m looking forward to following his career progression. Tom Sharman is one of those rare people who can do social in person and online, he would be a great addition to any team. Daniel Doherty, Chartered Management Institute, Head of Communities > Tom was part of the core team running Social Media Week London 2015. I hired him to become our communications & community manager because he had the “right” instinct about digital in general and social in particular. His actual work and performance was brilliant, delivering many time mores than initially expected. Not only he brought enthusiasm and a fresh point of view to the team but also loads of energy to relentlessly execute a much needed makeover to our communication activities. Gianfranco Chicco, The Crosses, Creative Producer & Content Strategy > Tom developed a website for the TeenTech City event in 2014. We were all impressed by the way he carefully listened to the brief and the imaginative way in which it was interpreted. The challenge was not only to build a site but to swiftly populate it with news stories, pictures and video on the day to reflect the huge range of activities and participants in a way that was engaging and would motivate people landing on his site to want to either participate in TeenTech or consider careers in technology. Maggie Philbin OBE, TeenTech CIC, Founder and Director ## Questions ### Who is Tom Sharman? Tom Sharman is a UK-based content strategist who builds the strategy, teams and systems that turn creators and entrepreneurs into media businesses. He founded The Content Operators. Tom Sharman has worked with Top 1% creators taking them from solo operators into media businesses. He has built the strategy, systems and teams behind the likes of Niko Omilana, TheBurntChip and taken entrepreneur Sam Stoffel from 0 to 500,000 followers in 10 months. His work has produced 2B+ views. Available for consultancy, strategy and fractional Head of Content roles. ### What has Tom Sharman produced? His work has produced 2 billion views across every platform, counting clips, reposts and impressions. On YouTube alone, Tom’s work holds 379,977,790 views across 720 videos. The most watched is I Pranked America's Most Racist Man on Niko Omilana's channel, at 47,563,094 views, produced end to end by New Waves, Who Dis?, the company Tom co-founded. ### Which creators has Tom worked with? Niko Omilana, TheBurntChip, Calfreezy, JiDion, ChrisMD, AnEsonGib and NDL through New Waves, Who Dis? Videography for the Sidemen through New Waves, Who Dis?, and the talent for their OnlyFans Olympics video through Angels Management. Katie Price as her YouTube Manager. Sam Stoffel and Ben Heath as Head of Content. Gareth Bale's Ellevens Esports through 38 Entertainment Group. The full list, with what Tom did on each, is on the work page. ### How long has Tom worked in the creator economy? Twelve years professionally, from 2014. Counting his start as a Machinima talent scout in 2009, aged thirteen, it is seventeen. Twelve is the figure he uses. ### What did Tom do at New Waves? Co-Founder and Head of Talent Management, Jun 2021 to Nov 2023. All four lanes of the business: creative and format development, production and delivery, commercial and client acquisition, and talent management. Produced The Biggest Menace. Produced the KKK prank video end to end and owned its packaging and release. Represented Ollie Ball, Jacob Pasquill and Culture Force directly as agent. ### How did Sam Stoffel grow from 0 to 500,000 followers? In 10 months, from June 2025, with Tom as Head of Content. Tom rehired the team, found three formats that met the audience's needs (selfie videos, podcasts and reviewing personal brands) and built a system that posted three times a day. The formats are still the ones Sam runs. ### Has Tom been in the press? The work has. The KKK video was covered by The Independent and Indy100, Clash of Creators by Dexerto, Combat Gaming by Esports News UK and Esports Insider, and the Duracell deal by Esports Insider and the European Sponsorship Association. Three pieces name Tom directly, including JaackMaate's Happy Hour episode 203 with the Clash of Creators founders.